Creating an identity and web presence that amplifies the inspiration, imagination, and ingenuity of Canadian writers.
Over two years, donations to The Writers’ Trust had flatlined, putting the future of Canadian writing at risk. Donors looking to support them were met by an out-of-date website and design system that failed to capture the spirit of Canadian writers and their stories. The Writers‘ Trust design reimagined the brand as a contemporary and important choice for writers, donors, and sponsors making the writers and their work the core of the experience.
