NHL
My Playoffs Moment

Social Campaign

Turning ever fan into a cameraman.

Half the excitement of watching the playoffs is the experience of watching the playoffs. So we decided to ask fans to capture all the action from their seats, in their city, from the bar and at home. And to do it in real-time using their smartphones.

On game nights we watched fan footage stream in and worked with the NHL in near real-time to capture the best storylines of the evening. Within hours these were edited and shared across social and broadcast the following day.

Case Study








Blackhawks Win the Stanley Cup








#MyPlayoffsMoment Playoffs Recap