Stride Doodleverse

Campaign Microsite

Doodles gone digital.

Inspired by the Stride Doodles gum package art and wanted to create something that translated the essence of doodling: drawing whatever comes to mind wherever it comes to mind, into the digital world. We created the Doodleverse, a Facebook app/microsite that piggy backs on the Google Maps API lets people doodle anywhere in Streetview. 

Case Study