Premium products need premium experiences.
Consistency is mandatory for premium brands: in design, language, and the user experience. From the overall design to the timing of a transition, everything on the Walter website needed to reflect the high-end, hand-crafted products they offered. Every inch of the design, effects, interactivity, and storytelling was rebuilt using cues from the fashion and luxury retail worlds.
For Caesar Lovers
Campaign
The more people hate it, the more Caesar lovers love it.
The campaign launched with an unexpected twist on testimonials, Detestimonials: a classic taste-test of Walter’s Pre-Mixed Caesar, featuring people who hate caesars. A poster & social campaign continued to push the haters away from the new product, and push the Walter brand into a bolder, category leader role. As we continued to embrace the haters, we gave Caesar lovers even more reasons to love Caesars.
