Porsche Vintage Meets Modern

Social Campaign

To set the stage for future sales, we had to connect with the next generation of owners.

Porsche needed to broaden its appeal and reach out to a new audience: younger, affluent adults. By tapping into our target’s penchant for nostalgia, we set out to make them feel just as passionate about today’s models as the iconic classics they dreamed of in their youth.

We worked with an automotive artist to reimagine Porsche’s newest models in a style that harkened back to the posters sports car enthusiasts remember from their childhood. After teasing and sharing each design on social media, we directed fans to a landing page where they could download the posters for their phone. Super fans, race car drivers, celebrities, and media received physical prints to hang in their homes and share with their followers.

Case Study







Poster Art
















Social