The brand site was completely rebuilt around the new position, Invested in Discipline.
As part of an overall brand refresh, the AGF website went through a complete overall to deliver on their new brand positioning. Through a content audit & organization exercise, information architecture, wireframes, design, and front-end development, we built a fully responsive web experience that reflected the the new brand identity and ensured a user-friendly experience for all audiences. The new site acts not only a sales tool, but as a digital hub for all AGF marketing communications.
